The SmartAtlantic Alliance is an initiative of the Fisheries and Marine Institute of Memorial University of Newfoundland's Centre for Applied Ocean Technology (CTec) and the Institute for Ocean Recearch Enterprise (IORE) of Halifax. CTec leads the Placentia Bay SmartBay applied ocean observation system on Newfoundland's south coast, with the on-going expansion of the SmartBay initiative to additional ports-of-call around the Province. IORE, under the guidance of the Canadian Marine Pilots' Association (Atlantic region), is leading the operation of meteorological/oceanographic buoys off Herring Cove at the mouth of Halifax harbour in Nova Scotia and off the Port of Saint John, New Brunswick . Recognizing the operational efficiencies and potential collaboration and expansion opportunities presented, CTec and IORE have partnered to unite the SmartBay, Halifax and Saint John initiatives under a new and exciting "SmartAtlantic Alliance" banner; creating the nucleus of a cooperative Atlantic Canada applied ocean observation capacity. The SmartAtlantic Alliance supports operational efficiency, situational awareness and safety in the marine environment and provides an unprecedented level of support to the country's coastal and ocean management efforts. SmartAtlantic Alliance buoy data, weather forecasts and value added information products are freely available at www.SmartAtlantic.ca